SCHOOL: The University of Akron Myers School of Art
CLASS: Typography III
ASSIGNMENT: Campaign for Good
DELIVERABLES: Integrated Campaign – Print Ads, Poster, Website, Social Media, Merchandise, Environmental Marketing

Context

In the last fifty years, humankind’s negative impact on the planet has increased exponentially. Weather patterns are more extreme and destructive every year. The ocean is heating, acidifying, and deoxygenating. One million species now face extinction. Even with COVID-19 shutting life down for months, we still cannot cut gas emissions enough to slow our climate destruction.

The Paris Agreement, introduced by the UN, has sought to unify major countries to save our climate with specific goals. On November 4, 2019, the US withdrew from the Agreement, effective November 4, 2020.

The United States Climate Alliance is a bipartisan coalition of governors committed to reducing greenhouse gas emissions consistent with the goals of the Paris Agreement. Ohio, as of 2020, is not a member.

Objective

The original goal of this campaign was to sway public opinion in Ohio to join the US Climate Alliance and support the US rejoining the Paris Agreement, as well as drive individuals to take action on a national level.

However, as research and concepting began, the political climate became more tense. The objective evolved into a more grassroots approach urging Ohioans to take action independently.

Using common nursery rhymes to grab attention, backed up with facts to appeal to a sense of urgency, the campaign sought to raise climate change awareness while encouraging Ohioans to make change at the smallest level.

Final Assets

Process Breakdown